Local SEO is relatively new and rather more difficult than global or even international SEO. Local search engine optimization is like global SEO in that it also involves the unpaid results of a search query on a particular site or even a particular web page, most often referred to as organic or “free” results. Organic search results are often the first results displayed when a user types a word or phrase into a search engine’s search box. Free results are sometimes displayed next to the listing of paid listings on a search result listing. These listings are called “sponsored listings” or “sponsored links” and are not visible to the end user unless they have chosen to view them.
One way of establishing a strong local branding is through the local listing feature of your website. A properly optimized local listing can be an effective marketing tool for small businesses that don’t maintain a presence on the larger Internet marketing or search engines. This is because a relevant and authoritative local listing can create a positive link back to a site or web page that will help boost a company’s SEO rankings and boost local brand image. Moreover, a local listing can establish the credibility of your brand image in the eyes of customers.
Search engine optimization is the practice of optimizing websites, blogs and other online information pages for optimum search results. Local SEO, however, applies offline optimization techniques to the Internet as well. This includes the use of local business directories and social media sites. Local SEO can be challenging for small business owners because of the need for content specific to a particular geographical area. As a result, many local businesses neglect the benefits of local SEO.
A key benefit of Local SEO is that, by increasing a company’s presence in specific communities, it helps drive a significant volume of targeted traffic to a site. In addition, localized content increases the likelihood that a user will find relevant business information when searching for products or services that are relevant to their location. For example, if a user is searching for an ice cream shop in his or her neighborhood, an appropriately themed search will more likely return relevant results than a search that shows zero returns due to incorrect localized information.
Another benefit of Local SEO is that it increases the value of a company’s brand. Because a business can be listed in multiple online directories, it helps increase its visibility and brand recognition. This is especially important for small businesses that lack a strong online presence.
As previously mentioned, Local SEO encompasses both Search Engine Optimization and Social Media marketing strategies. The most effective method of optimizing for either venue is to build organic links from relevant websites and blogs in the area that the small business is based in. The organic link building is the process of building one-way backlinks from highly-visible websites and blogs within the area. However, many online professionals have recently begun utilizing social media marketing tactics in order to build backlinks quickly and cheaply. This type of Local SEO is highly effective for small businesses in the areas where they service their customers.
Social media marketing has been used for quite some time as a means of effectively marketing a product or service to a new audience. However, with the evolution of social networks and search engines such as Google and Yahoo!, the process of optimizing for these platforms has changed dramatically. Today, social networks and search engines can provide users with the capability to locate individuals based on their interests and keywords. This makes Local SEO much more powerful and far more effective. For instance, by utilizing the power of blogs, large community forums and message boards, a small business owner can greatly increase the amount of targeted traffic that they receive.
Local SEO is critical for any small business in order to optimize their on-page and off-page search engines. If a business has a strong web presence and the audience is interested in what they have to offer, then they can be assured that they will be able to attract quality traffic. Therefore, the most important goal for any local business today should be to create a strong presence on the Internet so that they can increase their likelihood of turning potential customers into loyal customers. With the right techniques, a business can begin to reap the benefits of a solid Internet presence and begin to grow their customer base.