Competitor research is a process where a company examines their competition in various industries and markets. The process of competitor analysis is often the first step a company takes in establishing their long-term competitive plan. Competitive intelligence provides a unique opportunity to businesses to gain a competitive edge by understanding their industry competition better than their competition. Competitor research also helps companies build a stronger customer base and enhance their ability to serve their customers. It is therefore, an important tool for competitive strategy implementation. Competitive intelligence can be defined as a set of processes that enable businesses to detect, analyze, and prevent competitive threats and opportunities.
Competitor research helps in the following four ways: it gives one step ahead to a company; it improves one’s market position; it develops one’s customer base; and it builds one’s competitive edge. Competitor research in SEO strategy is a process of finding, evaluating, and locating your strongest competitor’s activities online. This allows you to understand their marketing, promotional, and operational strategies. Once you understand the competitive environment, it becomes easier for you to develop relevant strategies to counter the different weaknesses that your competition has while trying to remain on top. Competitive intelligence is one step ahead in SEO strategy because it allows you to understand and anticipate the changes in the landscape of search engines.
Competitor research in search engine optimization is the process of using a variety of tools to discover how competitors are using the Internet to boost website rankings. The various tools that are used in competitive research typically fall into two categories; keyword based tools and search engine visibility indicators. A keyword based tool is one that looks for trends in keywords being used to search for websites. For example, if a large number of sites are ranking high for a particular key phrase, then this could be a good place to focus your efforts. A swot analysis tool, on the other hand, analyzes data from Google, Yahoo, and MSN.
Competitor spy tools can benefit your business in many ways, but primarily they allow you to see what your business rivals are doing. When conducting your own competitor research in search engine optimization, you will need to know what techniques your business rivals are using to gain traffic. You’ll also want to examine their websites to determine what keywords they are using and how much traffic they are getting. Competitive intelligence tools will provide you with these valuable facts.
In order to get hold of this type of information, you need to use tools that are reliable and that have solid records of providing results. Many of these tools can be found for free by searching “competitor research tools.” DataForseo is one popular tool that gathers competitor data and provides reports. DataForseo provides monthly, weekly, and daily reports that can be helpful in determining what your competitors are doing and how to improve your website rankings. If you want to get a head start on the competition, then you need to keep an eye on the trends.
Competitor spy tools and data analytics are using to find gaps in your competitor’s strategies or to determine if your strategy is effective. One of the key factors in successful strategies is the amount of back links you have from other websites. Backlinks are considered positive SEO when they help to boost your website rankings. If you do not have backlinks, or if your back links aren’t strong enough to boost your rankings, then you may need to make some adjustments to your strategy.
Competitor spy tools are excellent ways to detect weak spots in your competitor’s SEO strategy. While most business rivals are aware of competitor research and the need to detect any weaknesses, they may not have the time to dedicate to it. If you suspect that your competitor isn’t spending nearly as much time on their strategy as you should, then you may want to take action. Some marketers have turned to outsourcing their competitor spy tools and analysis to a private data analysis company, but it is still a great idea to keep your own ears open. If you notice that your competitors are spending time building their social media accounts instead of building their SEO profiles, then it may be a good idea to catch up and invest in your own social media accounts to help with your overall SEO strategy.
Sometimes competing companies are using the wrong metrics for their competitive research. This can lead to poor results and a lack of focus in what could be a very profitable strategy. If you are unsure of the competitive metrics you should be tracking, then it may be time to turn to a professional swot analysis company to help you decide.