If you’re not familiar with what SEO audit means, in order to gain insight into the basics, it helps to understand what they are not. Simply put, an audit is the process of external observation of a website’s functionality and operation, by an unbiased party. By unbiased, we mean that there is no bias whatsoever involved. Why? In order to provide objective and unbiased observations and findings, an unbiased party will not be affiliated with any specific company or product, and will only make assessments on the basis of his/her personal knowledge and experience.
Ideally, an audited SEO action plan should address at least the following areas: On-page SEO audit, which entails a 250- pointer comprehensive SEO audit of your site. Some of the basic aspects covered under SEO auditing services include On-page SEO audit, Content audit, Technical audit, architecture and code review, and Google penalty identification… The first two topics address the overall functionality and structure of your site, respectively.
A content audit focuses on the existence and relevance of relevant content and how it relates to search engines. Search engines determine ranking and relevance based on the content of websites. You must ensure that the content exists, is relevant, useful, and interesting to your readers. This ensures that you are perceived as an authority within your industry. At the same time, this also enables you to present and develop a link profile that is beneficial to your rankings. Content audits conducted by companies who specialize in SEO link profiles can reveal misspelled or poorly constructed links, broken links, duplicated content, poor distribution methods, and other problems.
Another important area in which an SEO audit can be beneficial is in the area of On-page optimization. This refers to the methods used to improve the placement and importance of keywords and links on your website. During an audit, various methods for optimizing your web pages are examined. These include crawl, index, rank, and other factors. This step helps identify areas where you need improvements to your site.
In addition to analyzing your site’s performance, on-page optimization services also include conducting keyword research. Keyword research helps you identify key phrases that are used frequently by internet users when searching for products and services similar to yours. These keywords can also be used by competitors to get an edge over your competition. If you do not conduct keyword research, you may be missing a critical component of an effective SEO campaign.
When you hire an SEO firm to audit your website, you should be provided with a written action plan detailing the areas in which improvements should be made. If there are currently no SEO audits in place, you can expect that your rankings will continue to suffer. The reason is because you will have failed to take steps to address problems identified during an audit. By having an action plan, you can focus on implementing what was agreed upon.
For companies who already have SEO audits in place, it can be helpful to add an independent link analysis to your action plan. Link profile audits identify how many links exist between your website and other sites. These links could affect the ranking of your site. By using search engines to obtain link analysis data, you can easily determine whether your current SEO strategy is sufficient to increase your site’s rankings.
Another popular service offered by an SEO firm is digital marketing. Digital marketing refers to the use of various online tools such as email campaigns and social media in order to receive customer feedback and build customer relationships. SEO experts can create a campaign based on customer data and distribute it to several different providers. In most cases, a digital marketing audit report provides recommendations to improve your strategy. This report can significantly improve your revenue and return on investment.