Keyword research services are most often used by internet marketers. As the name suggests, these services analyze keywords related to your products or services. They do this with a look at what other people are doing online about the same subject.
This is done using Google Trends, Internet Metrics, social networking sites like Facebook and Twitter, keywords that are used in articles, blogs and white papers. Many services come with custom keyword tools.
These services get used when optimizing websites for Google, Yahoo and Bing. The way they work is as follows:
Google Trends – This is the most used tool because it displays data for many different keywords. It also is easy to use. Keywords are entered manually and results are displayed. All you have to do is hover over a dot to see how popular the particular keyword is on a specific day or week.
Internet Metrics – Similar to Google Trends, internet metrics also enables you to see popularity of keywords for a particular day. If the keyword is hot, it will be shown with a good amount of dots.
Social Networks – Now, this is where the real work starts. You basically post an article or a blog with a link to the web page that you want to optimize. If you do this correctly, you should be able to get more hits on your website than other websites.
Keyword Spy – If you are a free keyword research service, chances are you will not offer keywords. The key here is to be able to rank high in the search engines. You can either buy a paid keyword tool or use one that is provided by another company.
Website Optimization – The next step is to know which keywords are driving the most traffic to your website. A good one will be one that has the word ‘seo’ in it. A good site will also have a strong link back to your site.
In addition, having a link back to your site will have a huge link back to your website. This means that if you can get this and a link back to your site, this will put you ahead of your competition. So, that is what keyword research services are all about.
There are still a lot of ways that you can do to keep yourself ahead of your online competition. But in the end, what counts the most is getting traffic to your website and being noticed. Keyword research services can help you do that.
The great thing about keyword research services is that there are so many to choose from. You can test a few and see which one works best for you.