On Page SEO is an increasingly important term being used to describe online practice aiming at enhancing the visibility of that particular page, or related elements. It aims to improve visibility by using various on page optimization techniques. The on page SEO methodology is gaining in importance as search engines increasingly ask webmasters to provide more information about their websites. In addition to providing meta tags and keywords, on page optimization techniques aim at achieving greater relevancy and search engine rankings for a website by optimizing the underlying keywords and keyword phrases. Search engines increasingly assess several factors when judging a web site, and inclusion on the SERP (Search Engine Result Page) isn’t one of them.
On page SEO can be thought of as the critical first step in any SEO campaign. Keywords and keyword phrases are chosen and optimized, and link building strategies are developed. Content is regularly edited to maintain relevancy and to meet search engines’ requirements. This is often referred to as the ‘iteration process’. Each step in this process has a direct bearing on the page ranking of the sites and is therefore very important.
Off page SEO encompasses many techniques to improve the visibility of the web site. Many of these are considered to be off-page SEO. Off-page SEO includes elements such as directory listing, blog posting and internal linking. However, the key factor is that these techniques have a direct impact on the rankings and listings of the sites, but are usually considered to be off-page SEO.
On-page SEO includes elements such as internal linking and URL cloaking. These are among the most important aspects of on-page seo. It is essential that URLs which link to a website are unique. The quality of the internal linking from related sites can also have a significant effect on the rankings of the site. Links from high authority sites carry more weight and are more likely to be noticed by the search engines.
On-page SEO also incorporates the use of meta-tags, keyword phrasing and titles. Meta-tags provide details about the content of a page. These are entered into the meta tag list of each individual page and the title tag of a template or site. Keyword phrasing ensures that the content is clearly understandable by the search engine’s spiders. In general the use of keywords, where appropriate, is one of the most effective techniques of on-page seo. The use of special characters within the tags is also a useful technique.
Title tags are used to provide metadata about a page. They also give search engine robots the ability to crawl the site and read the meta description. A meta description is simply a description of the page. It may include further technical information about the page such as a description of layout or construction methods used.
A good On Page SEO Checker tool will allow you to see exactly how many links your site has from each of the major search engines. This data is shown in a side column and graphed to show the number of links from each search engine. If you want to optimise your site for the particular search engines which offer you the best chance of ranking highly then it is essential to follow their rules. Google and Yahoo both have detailed rules about how to create a quality meta description and the way in which you must insert keywords and their relevant phrases into your meta description.
Another important area to check and keep track of is the number of h1 tags you have in your site. The number of h1 tags determines the placement that your site is seen within the search engine’s results. H1 tags are used to indicate the keywords that are contained in your article, website or blog. To keep your keywords competitive, you should try to use as many of them as possible.