How to Perform SEO Competitive Analysis
When you look at your business, it is always best to compare competitors on SEO metrics. This will allow you to assess the tactics and techniques employed by your competitors.
The first thing you must do when doing SEO Competitive Analysis is research on the process and quality of SEO. This research can be done through many methods such as articles and on-line discussions. One thing that will have to be assessed in this area is the competitive analysis of your competition.
The next step in SEO competitive analysis would be to generate and compile all the marketing strategies used by competitors. This should be done using tools such as Google AdWords Campaign.
To find out the strengths and weaknesses of competitors, research on their last six campaigns is necessary. The first step of this step is to get all the information about all the competitor’s last six campaigns. This means identifying the target audience, name of advertiser, budget, keywords used, landing pages, domain, website design, promotion, etc.
The next step is to identify the keyword statistics of the SEO competitors. There are many ways to do this, such as Keyword Research Tool or other SEO keyword tool, which would show you the data points on the number of competitors, rank they have achieved and if there are any campaigns that they have finished.
Another good way to examine your SEO efforts is to use SEO consultants. These consultants would be able to use the methods and strategies used by competitors, so that you can also improve the way your website is designed.
You can also get the competitor’s website. However, there is no point in paying for a competitor’s website when you can easily do this yourself. So, what you have to do is create a competitor’s website of your own and modify it to suit your needs.
Once you have identified the areas where your website is lacking, you can begin to implement SEO changes that would help increase your traffic. The methods that you can adopt here include modifying your website for people who have slower Internet connections and optimizing your site for people who have slower connections.
So, now that you have looked at the strengths and weaknesses of your competitors, you can look at ways to improve your SEO. You can start by doing basic research on what methods they use and how effective they are.
Many companies that provide this type of SEO Consulting will help you know what your competitors do and how effective it is. These companies would be able to give you an insight on the factors that affect the results of your SEO efforts and the things that you should be careful of.
It is important that you have some previous experience before getting into SEO. If you are looking for basic tips and hints on SEO, you can always ask the services of an SEO Consultant.
If you don’t want to hire the services of an SEO consultant, then you can always do an Internet search and find a few tips and hints on SEO for free. Take them to heart and improve your SEO techniques.