How To Use Google Analytics to Break Down Your Marketing Competition

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SEO Competitive Analysis

How To Use Google Analytics to Break Down Your Marketing Competition

For many webmasters and SEO experts, SEO Competitive Analysis is one of the hardest things to understand. It takes an entire industry built on learning what works and what doesn’t work in the search engine optimization world. Therefore, it goes without saying that understanding what is working for your competitors will ultimately help you become better at optimizing your own website or blog. This article will discuss several techniques for performing an SEO Competitive Analysis.

SEO competitive analysis often includes researching your competitors, their keywords, links, and more in order to effectively reverse-engineer their most successful strategies into your SEO approach. Rather than guessing what keywords to target, finding out what keywords your competitors are using to optimize their websites or even link building strategies, you could instead analyze what is working for the others. After all, if your competitor is getting high rankings for a key phrase that you are targeting, but your site is getting virtually no traffic at all, it doesn’t mean that your approach is weak!

First, a competitor analysis needs to take the form of a fundamental research project in order to properly identify what keywords your competitor is focusing on. Competition research tools are easily found online, though the most effective ones are paid. One of the best things you can do to get a quick idea of what keywords your competitor is focusing on is to conduct a Google search using any keyword as part of a search for “competition” or “digital marketing.” Keep in mind, however, that there are more to internet marketing than just relying on competitive keywords. Other factors that go into deciding your positioning in search results to include your website’s content quality, how tightly you build link relationships, how popular your social media profiles are, and a multitude of other variables.

After you’ve identified a list of keywords that are of interest to your audience, it’s time to execute an SEO competitive analysis that focuses on the core keywords associated with that content strategy. For instance, if you’re building a social media page and optimizing it for the key phrase “social media,” you’d want to find all of the relevant information about how to rank well for that term, which might entail analyzing both negative and positive aspects of each aspect of this content strategy. Analyzing the competition will show you what your keywords are competing with, as well as how you need to improve your content strategy in order to be noticed above the rest.

Once you’ve conducted an SEO competitive keyword analysis, you may also need to focus on an optimization strategy to improve your rankings. You may have a great page optimized for a particular key phrase, but if it isn’t optimized for the correct set of search terms, it won’t matter how many incoming links it receives. For example, let’s say that you’re using the Keyword Suggestion Tool to research competitors’ keyword strategies. If you have a poorly optimized page, Google might not even give it any exposure. This is because, while you’re performing an analysis, Google might find out that your competitors are optimizing for the words that you’re trying to optimize for.

To keep track of where your page stands within this competition, it’s important that you incorporate a tracking system to help you identify where you’re currently ranked for each keyword you’re trying to optimize for. Google provides a Keyword Performance Index (KPI) that shows you how many times a particular keyword was searched over a specific period of time. Google also provides other helpful metrics that can show you whether or not your keywords are getting enough exposure.

Once you’ve figured out the best keywords that you’re going to use in order to compete for the terms that you’re trying to rank for, it’s important to come up with an action plan. What’s the action plan? It’s basically a plan of what you need to do to get more traffic to your site and to rank higher within the search results. For example, if you found a keyword that had low competition, but that has a lot of search volume each month, then you might want to consider writing a blog on that subject and linking back to that page from your site. Then, you’ll want to add content to your blog each day in order to rank higher within the search results. Basically, you need to do whatever it takes to get more links pointing at your site in order to get more visitors and to rank higher.

If you have a small amount of capital, one of the best things you can do is target a smaller segment of the market and break your marketing down into a series of smaller actions that will allow you to dominate a smaller segment of the market. This strategy allows you to test your ideas without spending a ton of money and to get a better idea of whether or not your competitive analysis is accurate. Just remember, if you don’t have enough capital, this isn’t the best way to break your marketing down. Instead, focus on targeting wealth management keywords that will give you enough visibility to really rank well within Google.