Description: Search Engine Optimization (SEO) is the procedure of increasing the volume and quality of site visitors to a particular website or a particular web page by search engines. Search engine optimization aims at unpaid traffic, which is not directed either to the advertisers’ pages or to sponsored links. It mainly caters to users who are interested in the information, products and services that are displayed on a website. SEO can be used to enhance the visibility of a website, by popularizing it and making it easily accessible from search results. The major components of an effective SEO strategy include keyword selection, link building, internal linking and coding.
Keywords should be chosen with great care because they decide the ranking of the webpage. Most search engines list searches in descending order, starting from the keyword or phrase with the highest density. The selection of keywords should therefore be done carefully so that they are not missed by any search engine. Some techniques such as ‘spiders’ are used for selecting keywords from the text. However, this technique is found to be inaccurate in most cases.
In spite of all the advantages provided by search engine optimization, many companies and individuals still opt for pay per click (PPC) campaigns. This is because SEO can be quite cost-effective. A PPC campaign has the capacity to bring quick results but also has a high cost. In most cases, a company pays only if a visitor clicks the targeted link. Paid advertising may result in less organic traffic but can be more effective when compared to organic search engine results.
On the other hand, organic SEO is based on genuine or unique contents that can achieve better ranking in the search engine results. It generally requires time and dedication. However, there are no limitations as to how much time one can devote to the optimization process. One can start from building a network of links. Then one can start blogging and submitting articles to article directories. The more links that exist, the higher one’s position in the search results.
Organic SEO is time consuming and not very successful in increasing traffic. However, some paid campaigns have shown some positive results. This is mostly because SEO companies focus mainly on improving organic search results. Whereas, organic search engines aim at high rankings in order to get maximum traffic and convert visitors into customers.
Internal links play a vital role in SEO campaigns. They not only increase the chances of visitors finding your website but also improve the visibility of your site in the overall search results. However, paid marketing does not always guarantee success in increasing internal links. Sometimes, they fail to improve the rankings in spite of paying money for the service. Therefore it is necessary to work according to a certain set of rules and regulations.
There are a number of online optimization services available for optimizing your business. They offer various types of services such as paid search engine optimization, organic optimization and off page optimization. Before selecting any optimization service, do a proper market research to find out which among them offers the best solution to your problems. Moreover, it is important to undertake keyword research and analysis for optimizing your website.
A professional SEO company offers organic SEO services apart from providing paid advertisements. Keyword research is the main task performed by them apart from link building, content writing and social media management. Many companies use off-page strategies such as article marketing, press release marketing and blog promotion to improve their search engine results. Therefore it is better to get assistance from a professional SEO company.