What exactly is an SEO Competitive Analysis? SEO competitive analysis involves investigating the keywords, links, content, and other components of your SEO competitors so as to mimic the most effective aspects of those tactics in your own SEO approach. In other words, SEO Competitive Analysis is an attempt at cheating, in a way. By utilizing the same SEO methods and the same techniques that are being employed by your competitors, you can easily realize the benefits of the most effective tactics being used by SEO experts and copywriters alike.
Analyzing your own SEO competition provides you with a deeper understanding of how they obtain the top positions in search results. It is important to know what the ranking positions are, what type of content is generating these ranks, and what strategies are working. This information is necessary in developing a comprehensive strategy for your own SEO niche. Here is an example of an SEO Competitive Analysis for a small business that enjoys a steady influx of online customers.
This particular business utilizes Google AdWords and is doing very well for such a small operation. However, what is really striking is the simplicity of this strategy. They simply create a keyword strategy and target the competition using the majority of Google AdWords resources. There is no wealth management strategy, no monitoring of keyword performance, no competitor analysis, no planning on expanding their operations, or any other such actions.
A Wealth Management Strategy is required if you want to maintain or grow a current SEO niche. While Google AdWords provides the bare bones of this, there are additional aspects that need to be addressed. By conducting an SEO Competitive Analysis on your competitors, you can quickly identify what changes need to be made. You can also learn what strategies they are currently using and use a similar strategy to ensure that you do not duplicate their work.
There are several basic components that must be addressed when conducting an SEO Competitive Analysis. The first component is keyword research. Keywords represent the core of any strategy, because the keywords that people will enter to find your site are an important part of determining your ranking. Analyze your competitors’ keyword strategy to find out which keywords they are using to optimize their sites. Your goal here is to implement a strategy that uses the most keywords and get as many quality backlinks as possible to your website.
Once you have identified a few popular keywords, find out which of those keywords is generating the most traffic for each of their competitors. These are called ‘keyword duos’. Find out what sites are receiving the most search engine traffic for each of these keywords, and analyze them in more detail. Many of the top ranking sites for each of these keywords will likely appear in your own analysis. If you find a ranking site that is not getting many backlinks, you may wish to focus your attention on developing a strategy around this key term.
Another important part of the SEO Competitive Analysis process is to find out what other websites are linking to each of your competitor’s sites. By looking at the text on the website itself, you can often tell what other people are linking to based on the keywords they used. If you are unable to identify keywords, look at the page rank (PR) for each of the pages. PR is a commonly used way to determine link popularity, and it can sometimes help you determine which keywords are useful for your own text.
The final part of an effective competitive analysis is to identify one or two link building strategies that seem to be working well. Some techniques may seem like they are very time consuming, but in fact they only take a few hours of time per day. Implement these techniques and continue to monitor your ranking in the search engines. As soon as one of your strategies is producing results, stick with it. It may take some time, but eventually you will realize that it is the right one for your business. In the meantime, monitor your competitors to see if they are moving in the right direction.