What is SEO Competitive Analysis? SEO competitive analysis involves examining the links, search engine positioning, keyword, content, and other components of your SEO rivals so as to emulate the most effective aspects of those tactics to your SEO strategy. This analysis tool can greatly assist you in discovering what your actual strengths and weaknesses are – and thus, be able to use those strengths to improve on them for better page rankings and search engine placements. With the help of this analysis tool, you can be thoroughly acquainted with your SEO opponents’ strategies as well as how each one works in order to give you the edge over your competitors.
SEO Competitive Analysis identifies the unknown competitors. It can give you a quick overview of the overall SEO landscape of your field. The following are some of the things that can be found in an SEO Competitive Analysis report:
One of the main points to an SEO Competitive Analysis report is the list of all of the known or unknown competitors that your field has compared against you. In this regard, one can see how each of your competitors has positioned itself in the search results. Additionally, SEO Competitive Analysis can reveal how each of your competitors has utilized various online tools such as the article submission, directory submissions, social media marketing, video marketing, pay per click advertising, blog marketing, link wheel, and so forth.
Another major point to consider in an SEO Competitive Analysis report is the total number of pages that are ranking higher for your target keywords than your competitors. By analyzing the competition, you can quickly pinpoint which of your keywords is not being used by your competitors and which ones are being highly effective. To identify these keywords, you have to examine the total number of pages that are ranking for each of your target keywords. You can then use an SEO Analyzer to find the pages ranking for your keyphrases and examine the pages for key phrases that directly relate to your target keywords. Using the same SEO Analyzer, you can then determine what keywords and key phrases your competitors are using to successfully optimize their sites.
You also want to compare your keyword lists in an SEO Competitive Analysis report to identify the competitor analysis results that are doing well and those that are not. Each of the major search engines continuously ranks new websites in their search results. Therefore, if your keywords aren’t getting you enough visitors, you need to make adjustments in your website design, content, and SEO strategies. Likewise, if your content on your site isn’t as effective as it could be, you need to revamp it and make it more effective. It’s important that you recognize the fact that not all SEO efforts are going to work. Therefore, you should always aim to improve all SEO efforts while staying on top of the others that are working.
When you compare your SEO analytical reports with your competitors, you’ll get a better idea of how to target your specific audience. This is particularly useful in ensuring you’re targeting the right keywords and key phrases and that you’re meeting the needs of your audience. For example, some marketers target only those who have a particular income level and others will target anyone who has access to the products or services they’re offering. Other marketers have websites that focus on offering information and learning tips on how to rank higher for their target keywords. They will focus on helping customers to find the answers to their questions and provide content for their websites that are engaging and informative. A good SEO Competitive Analysis will help you focus on your target audience and help you understand what words and key phrases are working for your competitors, but that won’t mean you automatically know how to rank higher and attract more visitors.
You also want to compare your SEO analytical tools with those of your competitors. SEO Toolset and Keyword Elite are free tools you can use to find out how your competitors rank for keyphrases that are similar to your own. You can also request keyword reports from your competitors and see how their websites rank for key phrases that are of importance to you. You may also want to use SEO Analytic to see how your competitor’s pages rank for certain key phrases, as well as how many pages rank for each keyphrase or phrase. If you cannot access these tools through your SEO Expert Advisor, you can obtain them by purchasing SEO Pack. SEO Pack allows you to receive an unlimited number of keyword and key phrase reports and competitor analysis tools, so you can see which tools your competitors are using to boost their page rankings and learn from them.
You can also consult SEO Profiling and SEO Analysis Tools for additional insight into which competitors have found effective strategies to succeed in search engine optimization. If you buy SEO Pack, you’ll also be able to choose among different SEO Analyzing software from top names in the industry. These include Overture SEO Analyzer, Google SEO Analyzer, Open Site Explorer and More SEO Profiler. With the help of SEO Analyzer, you’ll be able to generate a detailed report that includes not only the number of searches performed for each key phrase or keyword, but also the most important links that each page has received, the on-page and off-page factors that resulted in those results, the number of sites linking back to each page, the overall meta-information for each page, the backlinks to each page and other valuable information about the page’s competitiveness level. In addition to providing you with these tools, SEO Pack also provides you with several other SEO analytical packages, including Site Explorer and Meta Spoils.