What is SEO Competitive Analysis? It is the scientific study of how various search engine features and algorithms function to produce search results that are as relevant to the advertisers as possible. The analysis provides information on how to optimize each page, including meta tags, title, H-tags, and alt image text. This helps to achieve maximum exposure and click-through rate (CTR) for any given web page.
Why is SEO Competitive Analysis important? SEO competitive analysis is the main way that companies who use SEO increase their online visibility. It is also the key to achieving top rankings in major search engines. In short, this analysis provides the necessary knowledge to marketers so that they can optimize their websites for the specific search phrases and keywords that will achieve the highest click-through rates and page rankings possible.
Why is it important to compare competitor websites? When conducting a new competitive analysis, you will want to compare your own website against those of your competitors. How can you determine what sets yours apart? By looking at how pages from your competitor’s websites are ranked according to popular search terms, you can get an idea of what keywords your small business should focus on using. Knowing the ranking of your competitor’s pages will help you determine whether theirs is a strategy that will work for your small business.
Step One: Conducting SEO competitive analysis requires you to understand the major factors that go into determining search results. Among these factors are the keywords and the variations of these keywords that are used in search engines. Your goal is to learn how to rank for certain terms and phrases that will allow you to obtain the most exposure and potential customers. One way to accomplish this goal is to conduct thorough keyword research. Keyword research is the first step in your overall SEO strategy.
Step Two: Data driven marketing is another element that goes into competitor analysis reports. This includes data on campaigns and keywords used by your competitor. The more data you have available on your competitor’s website, the easier it is to formulate an effective plan for optimization. You may be surprised at some of the things your competitor is doing to increase their search traffic. These data driven marketing strategies could include changing their URL’s, creating new web pages or just adding new keywords to their existing sites. Once you have this information, you can incorporate it into your own SEO plan.
Step Three: Data is only as good as the effort put into collecting it. If you don’t have the time to collect competitor analysis data yourself, you may want to consider purchasing SEO competitive toolkits. A lot of these tools can be found online. A few examples include areas competitor analysis template, OpenSIte Explorer and the competition plugin for WordPress. OpenSIte Explorer is a popular tool which allows you to drill down into competitor data and find out specific keywords, competitor domains and even competitor tags. If you purchase the plugin for WordPress, you’ll also be able to integrate the competition plugin with your website.
Step Four: Another important component of SEO is backlinking. One way to analyze your competition is to look at their backlinking patterns. The way that your competitors are linking to their websites is one way to tell how successful they are getting at getting themselves links. You can analyze your competitors backlinking patterns using a tool like the one mentioned above.
Step Five: SEO content ideas are an important part of a content marketing strategy. Most people think of content as SEO articles or blog posts. While these are great SEO tools, there is more to content than just articles and blog posts. You also want to have an idea of how your competitors are working on their web pages and what keywords they are using. If you are looking into competitive analysis reports, you should also get access to competitor analysis report software which will help you see your competitor’s web pages in a different light.