So, what exactly is SEO content? Is it different from regular content? And if so, how is it different and what does it contribute to my website? These are only some questions that new website owners might be asking. In this article, we’ll go over the basics of SEO content as well as provide a closer look at the topic of search engine optimization.
SEO content, or SEO content as it is more commonly known, is a web content optimized for search engines. Also, content written specifically for SEO is usually highly optimized around a particular keyword. And when it comes to SEO, make no mistake about it: Content is NOT only about the keywords themselves! In fact, HubSpot says that companies that regularly publish blog articles receive 350% more web traffic than those who don’t…and the blog posts written by bloggers have been found to convert well. There are many other reasons why SEO content is one of the best ways to improve your search engine results, so we’ll discuss them briefly here.
SEO content works because it targets your audience. What is your target audience? The people who will most likely be interested in your content – in both the broad sense and the narrow sense? If you can find a way to target your niche with laser-beam precision, then you’ll have achieved an SEO success.
But it goes beyond just targeting your audience, though. Good SEO copywriting also contributes to organic traffic by adding useful content that will make reading your blog or web site more pleasant and help you maintain visitors that will become loyal readers. The goal of SEO copywriting is to help search engines find and index your pages so they appear higher in search results – and that means using SEO friendly copywriting to help you achieve those goals.
But on-page optimization, which includes building links, optimizing your meta tags, optimizing images and your title tag is only part of the formula for SEO success. Most successful SEO campaigns use off-page optimization as well, but often rely heavily on keywords in order to boost their off-page results. Keywords can serve as a funnel that draws in organic traffic from all kinds of places, including your blog comments and forum posts, directories, press releases, classified ads and more. And yes, keywords are still very important, even in an era of smart keyword targeting and off-page optimization. However, if you want to increase your off-page ranking and draw in organic traffic, you need to put together a solid plan that includes your keywords.
One strategy that many people seem to forget is that keywords are only one aspect of a successful SEO campaign, and are not the be-all and end-all. You want to keep in mind that the key to any SEO campaign is building links, and then optimizing those links in a variety of ways. By using meta tags, for example, you’ll help your website rank higher in Google, and in turn attract natural search traffic. At the same time, by creating original content with your keywords in mind, you’ll be able to use social shares and other off-page optimization tactics to bring even more natural organic traffic to your site. In order to successfully do both off and on-page optimization, though, you have to rely on using keywords effectively.
Another common strategy used by off-page optimization professionals is the implementation of keyword frequency. The reasoning behind this seemingly random practice is sound: when people are looking for a particular product or service, they’re going to search for it at least two times on average. If your website appears on the first page of these two searches, you’ve done everything possible in the power of SEO to increase your chances of making a sale. However, keyword frequency doesn’t work like that; it’s a tool, not a cure. A good understanding of how search engines operate as well as an understanding of how online users research products and services will help you realize that keyword frequency simply doesn’t work.
To optimize your own websites, you have two primary options: optimize your content or buy targeted keyword tools. The former option is preferable, as it will help you get closer to the top of Google’s SERPs by using a variety of different strategies, while the latter will help you make the most out of your own content without having to spend the money on keyword tools. Keyword stuffing articles with meaningless keywords (which, incidentally, is a tactic almost exclusively used by spammers) won’t improve your ranking. Instead, consider optimizing your own website by using a proper title tag and creating an easy-to-navigate meta title.