SEO Content Writing is one of the most important things to consider if you want your online business to succeed. Both writing and copywriting are used for the same purpose: to convert visitors to sales and leads. Are these two enough? Well, both content writing and copy writing are capable of doing both, but the real difference actually comes down to which style is more effective and what exactly you’re trying to accomplish with your marketing efforts. In this article I’ll be discussing these two forms of copywriting and why they are so important to your success.
The primary goal of any SEO content writer is to drive traffic through SEO to his or her client’s website. What does that mean? Well, let’s break it down in terms of how it applies to search engine optimization (SEO), and what your ultimate goal should be in terms of converting traffic to sales.
In SEO, we look at several factors when trying to determine what keywords (or key phrases) are ideal to use in an article or blog post. The first factor is an overall keyword density. This factor is often overlooked by new writers and SEO copywriters, and there is a reason for that. Using too few keywords complements can make a page sound too “salesy,” while using too many can cause it to sound “dull.” By paying attention to keyword density, an experienced SEO content creation company can ensure that their client’s page doesn’t sound “dull” or “too salesy.” Another factor that SEO content writing focuses on is keyword placement throughout the article.
In SEO copywriting we also take into consideration how we position keywords within the text. Many times, a copywriter will place a keyword at the very beginning of a sentence, and throughout the body of the text. While this strategy may sound effective, it can actually lead to readers picking up on the wrong meaning, as the copywriter is unknowingly paving the way for poor conversion rates. When a customer comes across your content and clicks on your ad, you want to make sure that they are feeling comfortable and informed before they click – you don’t want them reading your sales message and becoming frustrated because they mistook your copywriter for someone from the Internet. In addition to keyword placement, SEO copywriting also takes into account how we use long and short keywords in our copy.
Landing pages, also known as lead capture pages, are usually the last portion of an article or blog post that a client reads before deciding whether to click on your ad or not. Because these pages are so important in SEO copywriting, it’s important that we pay special attention to these elements. Many people make the mistake of using general, long sentences and words in order to draw visitors to their sales copy page, but this is often the worst thing we can do. Landing pages should be written specifically for each individual keyword or phrase and optimized around the individual keyword or phrase.
Another SEO content writing mistake that many people make is using general terms in their titles. Instead of creating a unique title tag for each individual keyword, a better approach would be to create a series of core keyword phrases. For instance, instead of just writing “How to” or “The SEO Way” in the title tag, we could instead write “How to Create a Blog From Scratch” or “How to Write SEO-Friendly Sales Copy.” These tags will provide the reader with the exact keyword or phrase that they are looking for. For example, instead of searching for “the SEO Way to Write Blogs,” you could instead search for “how to write blogs.” The core keyword phrase “the SEO way to write blogs” is more specific than “the SEO way” and holds more promise than “the SEO way to write.”
Finally, a few SEO content writing mistakes are made when people try to use two types of copywriting in their articles. First, they may try to create two different “mind sets” or psychological perceptions in their pieces. In other words, they may attempt to use SEO language while at the same time using traditional copywriting language. Second, some people will make use of two different formats in their pieces – term copywriting and long tail copywriting.
These SEO writing errors are very easy to avoid. When you optimize your website, you’ll notice that the conversion rate on your pages will increase. You’ll also notice that you can easily maintain a high rank in the organic search results and a high ranking in the paid search results. To achieve this success, your content writer needs to write for both the SEO friendly version and the traditional sales copy language.