Website Audit Service – How to Perform a Comprehensive Website Audit
Website Audit Service is a comprehensive objective analysis which helps to extend and enhance the operational life of your website with a minimum cost. The service is highly reasonable and comprehensive for small to medium-sized enterprises. A well conducted Audit Report delivers valuable information which enables proper decision making about your website’s maintenance, upgrade, expansion or redesign.
Technical issues can be complex and so it requires expertise and high level of attention. The report indicates whether the problems were due to your own technical issues or if they were defects that required assistance from technical personnel. If your website was undergoing maintenance then it’s important to note the status of each page and identify what is going on. Are the design and navigation appropriate? Is the website’s contents up-to-date? Are there any outdated data or scripts that are causing negative impact on your website’s performance?
The website audit service should address all technical issues related to functionality, accessibility, usability and SEO. For the purpose of this section, we have divided the audit process into two steps. These steps are Technical and Content. In the first step, you’ll identify the critical bugs and identify the areas that require immediate attention to ensure proper functioning of the website. This step also detects the content that needs to be updated and revised to make the user experience better.
You might think that a basic website audit service will just verify the site architecture and functionality. But it’s not enough! You should go deep down to ensure that your SEO strategy is effective. The content of the site should be scrutinized to check for duplicate content, misspelled text, and incorrect formatting. Duplicate content or inaccurate spelling reduces the ranking of the site in search engines.
Another aspect that is often overlooked by users is usability. Your website audit service must address the usability of the site. The entire purpose of website auditing is to improve the usability. A simple way to check usability is to implement some simple usability testing techniques. Some of these techniques include interviewing target audience, conducting simulated usability test, observing target user behavior, analyzing response rates and usability testing.
The next area to focus on in a website audit service is to look at the technical aspects. This includes checking the code and structural modifications. Sometimes these technical aspects are overlooked by users because they think it’s the responsibility of the SEO team to take care of these things. The truth is that the technical aspects of the website audit process are just as important as the content, layout and design.
After identifying the problem areas, you need to identify the possible solutions. The next steps in a website audit service are to implement the suggested solutions and follow up with the target audience. As you implement your suggested solutions, you need to identify the actions that your target audience will take on a regular basis to ensure that these actions don’t decrease the benefits that the website provides. For example, the suggested solution to improve search engine rankings might be to make changes to the content of the site in order to make it more search engine friendly.
The final action points are to implement the suggested solutions. Once implemented you must monitor the results of these actions regularly. Monitor the performance of the action points on a regular basis and identify if there is any evidence of your proposed solutions improving the performance. If there is improvement, make further improvements and continue to do so until the recommended improvements no longer negatively impact the benefits that the website provides. In most cases, the recommended solutions are the best sales platforms available.