What is an SEO Audit? How does it differ from a regular Search Engine Optimization audit? Generally speaking, a SEO audit is designed to help Web developers to create a more complete and accurate online marketing strategy, which will ultimately increase site traffic and improve search engine results rankings. SEO audits also allow for quick identification of any weaknesses in the website’s design, coding, functionality, or link structure. These gaps can often be identified and addressed before they become a significant problem. SEO audit services require web developers and experts to conduct a full-scope review of the website’s technical infrastructure, code, and content, as well as identify opportunities for improvements.
SEO audit services generally take 30 days for a basic test and then 45 days for the regional or global leader application. During this time, WebFX will thoroughly analyze and evaluate your site using specific SEO audit tools to identify the top strategy for you going forward, as well as offer guidance on what to modify in order for your site performs better at organic search ranking. During the audit process, Web developers and auditors will closely examine each page of the website for potential SEO problems. You will undergo a thorough SEO quality check using parameters such as site navigation, internal linking structures, content management, title/headline optimization, keyword density, meta tags, link building, site maps, site navigation, image optimization, ALT tags, directory structure, and any other elements that could contribute to or decrease search engine ranking. The audit process also includes cross-reference analysis of the source files for each page, to determine their relevance to the topic, as well as verification of the URLs for pages within the site.
In addition to analyzing each page individually, SEO audit services include collecting and comparing competitor data to identify areas of weakness. Generally, a competitor data analysis report will compare the highest ranked pages on each Web site against pages from similar category. This report is used to make necessary modifications to the site that will boost its overall performance. The data sources for competitor analysis typically include search queries, directories, tags, and alternate text links. A data source analysis is also a significant part of the Web development cycle for WebRTC.
Keyword and Content Quality Analysis When doing a deep SEO audit, you need to look for any obvious errors that exist in your site’s content, code, site architecture, links, and keywords. These issues will seem like glitches in the system, but they are usually just defects in the correct coding of the page. For example, if a user types a keyword that does not exist in the page’s meta description, the page immediately breaks. On the other hand, if the keyword seems like it is part of the URL (which Google can see), there may actually be a different link that points to the incorrect page.
Organic Traffic Analysis determines the amount of time people spend on a site, as well as the number of times a person visits the site. This type of analysis is very important to ensure that the main goals of your SEO strategy are met. You should make an effort to determine where users come in from, who originally linked to you, what pages people click on, the number of pages within each site that load in a certain order, and the total amount of time spent on the main page.
Search Engine Ranking Checks If your SEO audit reveals any broken elements on your page, or any problems with the internal linking structure, then these will be investigated. The first thing that is done is to review the total URL length, which is used by Google to calculate the position of every page within the search engine results. SEO ranks are calculated on the basis of the largest number of words in the title tag, links that exist between web pages, the density of keywords within the text, links that appear at the end of each page, and lastly, the position of the highest ranked page within the SERP (Search Engine Result Pages). It is essential to analyze these factors affecting your ranking, because too many changes to your website can lead to a sudden decrease in ranking.
Data Sources Researching the data that Google has on its website is an integral part of the SEO audit process. By reviewing this information, you will learn how important the amount of internal and external links on your page is. To do this, a Google search will be conducted and the pages that have the most links will be ranked higher. Another data source that can help you determine the position of your page is the page’s ranking in the organic section of the SERP. Finally, if you wish to learn more about the audit services offered, you can ask for proposals from different companies, so as to compare the services they offer, the cost, and other important factors affecting your online presence.