Website audit is vital for a small business’s growth. By uncovering potential problems before they become problematic, a professional website audit service can save your business thousands of dollars per year by exposing overlooked issues that keep you from achieving your business goals. Most organizations make the mistake of assuming that their website is in good condition when in fact it is far from optimal. After a year of repairing poorly designed WordPress site’s developers didn’t really design and implement a complete audit process.
The best time to perform website audits is just before or after you release a new website. This will allow you to find any seo-friendly fixes or upgrades that you may need to make. Most companies think that audits are performed after six months or so but this is too long of a period of time. The more often you can catch potential problems with your web design the sooner you can begin making the necessary adjustments to improve your search engine optimization strategy.
Your website audit service should identify several action points to track. The first action point is identifying the target audience of your product or service. Do you intend to sell your products or services to small businesses, mid-size businesses, or larger businesses? By identifying your target audience, you’ll be able to prioritize your search engine optimization strategy and work to create websites that attract a specific target audience. If you sell insurance, do not sit on a forum for small businesses, for example, because you know that these customers won’t be interested in your products or services.
Another action point to identify is the geography of your target audience. Is your niche located in the heartland of a large city, or only in the suburbs? What times of the day are you most active? Do you get more traffic during the mornings than at any other time of the day? Answering these questions will help your website audit service identify the most appropriate keywords and web content to attract your target audience.
Your third action point is to review the pages of your website. Are the pages optimized for search engines? Have they been designed for the use of search engines or are they designed for driving traffic to a sales page? (If you are selling insurance online do not sit on a forum for small business.) These are important questions that your new service should ask, because if your pages are not search engine friendly you won’t reach your goal of increasing your traffic or profits.
Your fourth action point is to examine your social media profile. How many links do you have out there? How active are you with social media? Are you making the effort to engage your targeted audience in online conversations? Your website audit service should closely look at how many social media profiles you currently own or are linked to, and then ask what steps you are taking to actively market yourself and your products and services.
Lastly, your website audit service needs to develop an action plan based on the initial findings from the review. This action plan will include what actions you need to take in order to make progress toward your goals, and what measures you need to take to ensure that you achieve those goals. In addition to having a plan of action, your action plan should include the schedule for when you plan to execute the measures in your action plan. A detailed, all-encompassing action plan will keep you on target with your SEO efforts and give your business the focus it needs to succeed.
Hopefully this article has given you some useful insights into what a website audit can do for your online marketing strategy. By setting your sights on achieving the goals you’ve set for your business, you can improve your internet marketing performance and increase the profitability of your venture. If you’re not doing so already, find an SEO consultant who can provide you with a comprehensive SEO audit and advice about what next steps you should take. You’ll be glad you did. And the sooner you get started, the sooner you’ll be reaping the benefits.