What Does On Page SEO Include?
On Page SEO is very important for the success of any website. There are two sides to the coin, on one hand there are some great benefits of on page SEO that can’t be negated. But then there are some downsides too. On page optimization is definitely one of the most difficult things to learn even for the seasoned SEO experts. This is because to make your pages as search engine friendly as possible, you need a number of things.
On the one hand, SEO needs to make sure that your web pages are as search engine friendly as possible so that your target audience can easily find them. Search engine optimization is the act of enhancing the quality and volume of site visitors to a particular web page or a site. SEO targets unpaid visitors rather than paying visitors or direct traffic. These are the people who browse the internet to satisfy some need or the other. They are usually termed as “non-niche” visitors. These people don’t usually buy products or services on the basis of what they see, but what they see or what they hear about these products and services.
So in order to get these highly targeted visitors, search engines give rankings to sites according to certain algorithms. Keywords or key phrases are the most important criteria for websites in this regard. The importance of keywords or key phrases can never be underestimated or undermined. The higher the ranking of a site on the search engines, the better it will be placed in the SERPs.
In order to have more visitors, the SEO needs to have the right keywords or keyword phrases as well as quality content. Search engine optimization professionals usually recommend using long-tail keywords or phrases. Long-tail keywords are those that are searched less often by online users. For example: baby boomers, Generation X, Generation Y…etc. These keywords do not have much competition, and that is why it is a good option to use when you are doing SEO for your baby boomer clients.
On-page SEO or off-page SEO are both very important for your website. Off-page SEO is where you concentrate on the content on your web pages. On the other hand, on-page SEO is where you optimize your web pages for the search engines. One of the biggest challenges of doing SEO is to keep the content fresh and unique. Many SEO experts suggest writing original articles, submitting them to article directories, and creating keyword-optimized content. These methods are proven to work.
On the flip side of the coin, off-page SEO involves the use of effective keywords or keyword phrases. It is common knowledge that long-tail keywords are more difficult to rank for, so you should focus on these keywords and phrases. However, you cannot use these keywords indiscriminately, because too many long tail keywords can negatively affect your load time and engagement levels. So make sure that you know which keywords are most likely to bring in targeted traffic and increase your chances of getting high SERP’s.
In addition to optimizing your site for search engines, On-page SEO should also include a link building. Link building is an important On-page SEO technique because you can improve your rankings with other sites by building links to them. However, the quality of the links does matter. You must never spam links to other sites, even if they might be relevant.
On the other hand, off-page SEO techniques are centered around the content on the pages themselves, and how you create them. The most important of these techniques is the proper meta description. A good meta description is essential because it describes the content of your website and its purpose, thus influencing both your On-page and Off-page SEO performance.