What is an SEO Competitive Analysis?

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Do you know what an SEO competitive analysis is? Do you know what it can do for your business? If not, here’s a quick breakdown of what an SEO competitive analysis looks like. You might be surprised by all the new ideas it can offer.

Basically, an SEO competitive analysis starts with your SEO competitors. You want to look at what makes them successful. What makes their pages easy to read? What makes their keywords work for them? What kind of content are they putting out there that makes you want to come back? By studying your competitors, you will be able to pinpoint some great ideas for making yours better, as well as identify areas where you could do better.

In order to get a good idea of what your current SEO landscape looks like, look at the organic traffic you receive. Starting from the top of the search results, work through each page and see how many times you see the same keyword being used repeatedly on the website. This is known as ‘bagging’ or ‘coverage’.

Now, use this data to create a rough estimate of how many new visits you could make to your site using different keywords. From here, look at the competition of each keyword. How many sites are using that same keyword in their titles or meta descriptions? How many sites are getting tons of traffic with this? This gives you a good idea of how strong your SEO competition actually is.

Once you have this data in hand, you have a clear idea of what you need to change about your SEO strategy in order to boost your traffic. Are there problems with your links or are they working just fine? Are there any loopholes in your site structure that could be exploited by your smaller competitors? The answers to these questions will give you a clear idea of how to improve your own SEO and give you a competitive advantage. With this knowledge in hand, you can start developing your own SEO strategies for your small business.

A very powerful way to improve your SEO is to find the best content writing tools available and integrate them into your website. For example, there are several different article directories out there that let you post articles to them for free. By writing articles using the correct tags, such as “SEO”, you are able to help increase the amount of targeted traffic that comes to your site. It is important to have high quality content when optimizing for a competitive market such as the SEO niche. There are many small businesses who have found great success in exploiting this niche with content articles written by SEO pros. In addition to helping improve your search engine rankings, you’ll also find that these articles are very easy to write, which makes it easier for you to get up to speed with the techniques used by a SEO professional.

Another common method used by SEO professionals is to do keyword research on your competitor’s websites in order to determine which keywords are bringing you the most traffic. Keyword research, however, is not something that should be done by a novice. If you’re doing this for the first time, it is important to make sure that you do it properly in order to make the biggest impact on your ranking. Many SEO professionals charge top dollar for keyword research, so if you can find a reliable source that won’t cost you an arm and a leg to do it for you, by all means do it. If done incorrectly, however, it can have a devastating effect on your SEO ranks.

The final component of this SEO Competitive Analysis is to look at the amount of content gaps or misspellings that exist on your website. The majority of SEO professionals agree that the number one thing that negatively affects a website’s ability to rank well is a lack of content. Therefore, if you want to succeed at driving targeted traffic to your site, you need to ensure that you address all of the content gaps that exist. For instance, if your URL includes a couple of exclamation points, you should make sure that your URL doesn’t contain these symbols. By addressing all of the content issues that exist on your website, you will allow yourself to climb back up the rankings quickly, which will ultimately help you drive more targeted traffic to your site.